I’m always eager to share look books from new and exciting brands, so please enjoy this introduction to Janay, a new brand from the UK serving core sizes (30-34 A-DD). These look book images definitely speak to my personal aesthetic: a modern reinvention of a vintage inspiration. I’m really drawn to Janay’s designs because of the relatively simple shapes that are still interesting and original, with a beautifully understated color palette.
Dusky grey, pink and black are such a sophisticated color story that I think it’s a confident move for a new designer. I think the muted tones are absolutely lovely and really add to the tone of the collection.
There is a real originality in Janay’s designs, as each seems like a subtle riffsoff of the most traditional lingerie shapes while also being recognizably distinctive. Although I think the separate wire at the center gore might present comfort issues for some body types, I really love the architectural look.
The choice of lace in this collection is absolutely stunning and I think that definitely adds to the luxe look of the pieces. I am also impressed by the attention paid to the backs of all of the pieces to make sure it’s a design experience in the round.The three piece cup shape is the most traditional, but also looks like it would be the most comfortable, a real possibility for a fancy yet versatile every day bra. I think the cut out at the center gore is a really fun element.
The plain black and white pieces are another good addition for me because they celebrate bold shapes in a very paired down, minimalist way that definitely appeals to a certain type of consumer. This is particularly one to look at for readers in the 30A-30C size range because it can be underserved and there are really some gorgeous pieces here to suit smaller busts. And finally… aren’t those suspenders just gorgeous?
What do you think of Janay? Are they a brand you are excited about?