This is the latest installment in my ‘Around the World in Lingerie’ series and you can see that when it comes to Asian lingerie, there is an enormous selection, but I will only be able to feature a few brands here. I have included brands from Japan, China, Singapore, Malaysia and South Korea, and they tend to be very girly and pretty and frilly! It’s interesting to see where there is a common aesthetic between them or where they differ.
One big barrier I had in learning about these brands is not knowing any of the languages! I can get by alright on most Romance languages, but other characters or alphabets leave me a bit of a loss– that’s all to say that if you know more about these brands, I would absolutely love to hear it!
Ravijour is a very well known Japanese lingerie line with a large variety of different styles. Their aesthetic most closely resembles Victoria’s Secret in the shape of their molded cups, but they have many more different styles and types of embellishment.
They have an interesting split cup push-up shape which I’ve never actually seen before. They also have push-up adhesive cups that are much more colorful and detailed than any I have seen before! I am planning to talk more about their specific cup shapes and styles in a geekier, bra-shape focused post soon.
Sorella is a popular Singaporean lingerie line that has been around since 1977 and has expanded to several other countries including Malaysia, Indonesia and Vietnam. They’re style are quite classic, based on padded plunge styles, with both embellished and plain styles.
XILILI is a lingerie brand from Malaysia that has some really lovely, sophisticated designs. The blue sparkly bra above is my favorite because it’s so delicate yet grown-up. The shape is a little less of an aggressive push-up than some of the other brands that I’ve listed, which is an interesting change.
Solb is a South Korean lingerie company that makes sweet, girly designs (with a few more sporty ones thrown in as well). I am a big fan of their aesthetic and they definitely have a few stand-out pieces. Their website is a bit of a headache, which is why I could only get your one image!
I am not sure why Japanese brand Wacoal is so darn boring in the US! This may seem a little crazy embellished, but I feel like if you can’t go wild on your bra, when can you? I think it’s such a pity that here in the United States everyone thinks anything other than beige, black or white is extreme!
Intésucré is a Japanese brand I wish they had here in New York. It’s so cute and frilly and magical and cute. Of all the brands I saw and included on this list, this is my absolute favorite!
Amphi is another Japanese lingerie brand that I love and makes me want to go to Japan just for the lingerie shopping! Is that silly? There is such a distinctive girly style that really appeals to me (although I am not as fond of the extreme push-up that is preferred). Isn’t the one below gorgeous?
Daisiyu is the only Chinese lingerie brand that I included on the list although there are loads of others that I should probably learn more about. One thing I noticed about Chinese lingerie was the focus on solid construction and body shaping, which I thought was pretty interesting. Powerful elastics and push-up bras seem to be the order of the day and that definitely carries over to lingerie manufactured in China for American designers.
I hope you enjoyed seeing this selection of Asian lingerie brands. If there are any of your favorite brand I’ve missed, please let me know in the comments!