Around the World in Lingerie: Asia

This is the latest installment in my ‘Around the World in Lingerie’ series and you can see that when it comes to Asian lingerie, there is an enormous selection, but I will only be able to feature a few brands here. I have included brands from Japan, China, Singapore, Malaysia and South Korea, and they tend to be very girly and pretty and frilly! It’s interesting to see where there is a common aesthetic between them or where they differ.

One big barrier I had in learning about these brands is not knowing any of the languages! I can get by alright on most Romance languages, but other characters or alphabets leave me a bit of a loss– that’s all to say that if you know more about these brands, I would absolutely love to hear it!

Ravijour

Ravijour

Ravijour is a very well known Japanese lingerie line with a large variety of different styles. Their aesthetic most closely resembles Victoria’s Secret in the shape of their molded cups, but they have many more different styles and types of embellishment.

Ravijour

They have an interesting split cup push-up shape which I’ve never actually seen before. They also have push-up adhesive cups that are much more  colorful and detailed than any I have seen before! I am planning to talk more about their specific cup shapes and styles in a geekier, bra-shape focused post soon.

Sorella Lingerie

Sorella Lingerie

Sorella is a popular Singaporean lingerie line that has been around since 1977 and has expanded to several other countries including Malaysia, Indonesia and Vietnam. They’re style are quite classic, based on padded plunge styles, with both embellished and plain styles.

XIXILI Intimates

XIXILI Intimates

XILILI is a lingerie brand from Malaysia that has some really lovely, sophisticated designs. The blue sparkly bra above is my favorite because it’s so delicate yet grown-up. The shape is a little less of an aggressive push-up than some of the other brands that I’ve listed, which is an interesting change.

Solb

Solb

Solb is a South Korean lingerie company that makes sweet, girly designs (with a few more sporty ones thrown in as well). I am a big fan of their aesthetic and they definitely have a few stand-out pieces. Their website is a bit of a headache, which is why I could only get your one image!

Wacoal

Wacoal

I am not sure why Japanese brand Wacoal is so darn boring in the US! This may seem a little crazy embellished, but I feel like if you can’t go wild on your bra, when can you? I think it’s such a pity that here in the United States everyone thinks anything other than beige, black or white is extreme!

Intésucré

Intésucré

Intésucré is a Japanese brand I wish they had here in New York. It’s so cute and frilly and magical and cute. Of all the brands I saw and included on this list, this is my absolute favorite!

Amphi

Amphi

Amphi is another Japanese lingerie brand that I love and makes me want to go to Japan just for the lingerie shopping! Is that silly? There is such a distinctive girly style that really appeals to me (although I am not as fond of the extreme push-up that is preferred). Isn’t the one below gorgeous?

Amphi

Daisiyu

Daisiyu

Daisiyu is the only Chinese lingerie brand that I included on the list although there are loads of others that I should probably learn more about. One thing I noticed about Chinese lingerie was the focus on solid construction and body shaping, which I thought was pretty interesting. Powerful elastics and push-up bras seem to be the order of the day and that definitely carries over to lingerie manufactured in China for American designers.

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I hope you enjoyed seeing this selection of Asian lingerie brands. If there are any of your favorite brand I’ve missed, please let me know in the comments!

24 Comments
  1. As a Malaysian myself, I wish that I could say nice things about XIXILI but… Let’s just say… That bra from my first professional shoot? It’s a 32C. I am an AA or A. The promoter told me that in order to make my boobs bigger I should wear bigger cups… Wtf? Yes, the promoter32C XIXILI is a push-up but for an A cup like me to wear a C… Something is wrong, somewhere.

  2. My god Caro, who gave Wacoal a face transplant?! I love their embellished stuff. And Intésucré makes me want to vomit with size + location envy. Those chunky ribbons running through their styles? The ruffles?! Polka dots?! They’re whispering sweet nothings to my inner Disney Princess.

    Question — from your research, were there any/many full bust sizes/companies out there?

    • I would say the answer was a ‘no’ when it comes to full-bust offerings, but the language barrier makes it a little hard for me to get a full sense of what is/ is not available. I read about one Korean full bust brand some time but I don’t remember where– but I think we would need a Japanese lingerie blogger (do they exist? I would definitely read if they wrote in English) to give us the lowdown on Amphi, Wacoal, etc.

  3. Seeing a real plunge bra trend here! I do wonder whether the whole extreme push up thing is something that the main consumers of these brands actually want- or if it’s just what the brands THINK their consumers want.

    That Wacoal bra is something I imagine a mermaid might wear – such beautiful fabric coloration.

  4. I have tried XIXILI before after knowing they have cups up to F/G (in my desperate attempt after my brapiphany to search for fuller bust brands in Malaysia). The ones that I have tried runs small. The band starts from 32, I think and increases as the cup size go up. Pfft, typical “big bust = fat” kind of thinking. I need 28G, but your G cup starts at 36? Pffffffffft.

    I’m not sure what kind of sizing system they have, because when I asked for a DD, the salesgirl went blank. I tried 34F, obviously, band too big and cup too small (I think it’s 34E UK), and basically the wrong shape for me. I haven’t gone there since, but their nightgowns/slips are cute! KathTea would probably know more about this brand. 😉

    Here’s another Singapore/Malaysia brand, Blush! They carry other brands but they have their own inhouse brand as well. :)

    http://www.blush.com.my/

  5. It should be noted that in the part of the world described in this post women in general have small breasts. Nothing wrong with that, but if you consider the global trend of “bigger is better” than it may explain why most if not all lingerie brands discussed here are obsessed with push up bras.

    As for Wacoal in Japan being way more creative over than than its counterpart in the US, it is my experience that Japanese domestic design is a cut above from most places in the world. And that applies to street lights, cars, and also lingerie.

  6. Oh, wow! 100% agreed on Wacoal! Also, I think my favorites are Intésucré and Amphi! Really love those soft cute designs, wish I could find things like that in my size. And how amazing is that Amphi white bra? Really makes me want to actually buy a white bra.

  7. Ravijour seems like a slightly more whimsical version of Aerie, to me. Maybe not the best term to use with that wild Wacoal up there. I’d really like to see my wife in the Amphi set. I’d somehow missed them before. Nice round up!

  8. I am trying to find a way to purchase these bras even if the cupsizes are a bit small. I would settle with a 30E or something along that lines as long as it is only max 3 sizes too small. I would like these pieces for the bedroom and it helps hubby loves when things are bursting out 😛 I normally wear a 28G

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  11. Solb is a sub-brand of Shinyoung-Wacoal, which is the oldest lingerie company in Korea. What’s interesting is that the company itself has many “brands”, Venus being the main one, and Solb being a sub-brand. -> List: http://www.shinyoungwacoal.co.kr/brand/venus.php
    If you are wondering why there is “Wacoal” in the company name, there is a Wacoal sub-brand who has shared info/tech with the Japanese Wacoal. (That being said, as a person who is used to the ultra fancy Wacoal… the Western version was really shocking. This is the Korean Wacoal: http://www.venus-eshop.co.kr/eshop/goods/goods_view.php?cd=NPIA15
    A subsection of Korean Wacoal, Salute, is fancier!: http://www.venus-eshop.co.kr/eshop/goods/goods_view.php?cd=OLGA3)
    While I agree there is an emphasis on innocent sweetness, the trend these days is sexier–cleavage, European lace, or just fun. Yes, Korea does have a cleavage obsession, to the point that any most A to B cup bras will have a push-up pad by default. European lace is very admired too. For example, Orlfa (also a sub-brand, http://orlfa.co.kr/) or Eblin (http://blog.naver.com/eblin_cho/220081520687). To me, Venus/Solb is a saviour because usual Korean bra cups run small by a cup, and their biggest size is often C, rarely D. However, Venus runs up to E and Solb runs up to F–and their cups do not run so small!

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